Sean John Underwear Names Nelly as New Spokesmodel

Nelly will become the first underwear model spokesman for Sean John. The St. Louis native said, “I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.” The terms of the endorsement is still unknown at this point.

In the past, Sean John’s clothing line has used icons such as Dwayne Wade, Nas, Snoop Dogg, Lil’ Wayne, Penelope Cruz, Cassie and Lauren London as models.

Sean “Diddy” Combs said, “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”

In the United States, Sean John’s retail sales amount to more than $525 million dollars and is sold in many department stores around the country.