Nike Zoom Kobe IV iD - Kobe Bryant + Mike Epps + DJ AM - Full Version

“On Christmas Day reigning NBA MVP Kobe Bryant celebrated breakthrough innovation with a festive flair by unveiling a special NIKEiD designed version of his latest signature shoe the Nike Zoom Kobe IV. The day also marked the first day that consumers can visit NIKEiD.com to create their own version of the Zoom Kobe IV. From now until February 1, 24 pairs of the Nike Zoom Kobe IV will be sold daily on NIKEiD.com. After February 1, the Zoom Kobe IV will be available in normal capacity on NIKEiD.com. The Zoom Kobe IV offering marks the first time that a signature Nike basketball shoe is available for customization on NIKEiD.com before it is available at retail.

To celebrate the shoes launch on NIKEiD.com, Bryant teamed up with Nike to create a web video that features appearances by DJ AM and comedian Mike Epps. Last week Nike rolled out a 30-seconds teaser version. Below are instructions to view the full 90-seconds spot.

How to Rock - Wutang Fila Weathertech Boot Commercial

Check out this exclusive Fila Commercial on how to rock the Wu Tang Fila weathertech boot. The sons of GZA, Power, & Masta Killa demonstrate their swag and show how to properly put the boots to use.

Kanye West Retiring From Rap to Pursue Fashion Career?

Kanye West revealed he is moving to London next year to pursue a career in fashion. The 31 year old is applying for internships at Louis Vuitton, Raf Simons, and other fashion companies in Europe. The rapper currently has his own clothing line called “Pastelle”.

Kanye said, “I’m going to go and take an internship and just do something that’s like completely normal, and just rap at the weekends or something.”

An insider said, “He [Kanye] absolutely loves London and wants to absorb the fashion over here.”

Eminem talks about his Exclusive Jordan II sneaker

Inside footage of Eminem talking about his Jordan 2 set to release on Flight Club. Rumored to be limited to 313 pairs, and set to release on Flight Club on Thursday 12/18 for $110. Text “Flight Club” to 23623 for an invitation code.

NIKEiD Signature Series featuring Ludacris

$700 for Limited Edition Beats by Dr. Dre?

Dr. Dre & Monster will release a very limited edition of their headphones Beats by Dr. Dre for a whooping cost of $700. The headphone will only be sold in the Ron Herman boutique store in Los Angeles and features the Ron Herman signature white, blue, and gold colors.

Ron Herman said, “Our Ron Herman boutiques are the quintessential environment where one can experience the unification of fashion, music and culture. Beats By Dr. Dre are more than just headphones, they are a fashion accessory.”

These headphones were custom painted by Colorware and only 20 pairs will be made.

Soulja Boy Yums in Finish Line Now

Jim Jones: Fashion Trendsetter?

Diddy buying clothing company ENYCE

Soulja Boy shows Yums Shoes at Las Vegas Magic Show

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