Big Boi Partnering Up With Coca Cola Energy Drink

Today Coca Cola announced Big Boi will be the new face of Full Throttle Fury energy drink. Full Throttle will be featured at Big Boi’s release party for his album “Sir Luscious Leftfoot: Son of Chico Dust” which includes collaborations from T.I., Mary J. Blige, Andre 3000, and Keisha Cole.

The drink is set to re-launch with a new look and bold orange taste.

“Full Throttle Fury appeals to men like me who consider themselves real and authentic, whose work style is to go all the way,” said Big Boi. “I spend most of my days in the recording studio or involved in new projects. Full Throttle Fury has a great taste and provides me the energy to get through my busy day.”

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